Ford’s marketers could win a sixty-second broadcast spot in their sleep. The question was whether they could tell a story in ten. A custom session built for their platforms, their constraints, and their feeds answered it.
Ford’s North American marketing team speaks across channels, markets, and platforms every day. The team is deeply skilled at long-form and broadcast advertising. The brand is one of the most recognized on the planet.
The trouble wasn’t volume. It was stick. Especially on social, where a ten-second TikTok or Reel leaves no room for a traditional campaign arc. The team knew what they needed to say. They lacked the clarity, authenticity, and narrative fluency to make it cut through on platforms built to scroll past them.
They brought Matt in to teach storytelling as a strategic skill with a place in the media plan.
Matt designed and led a custom workshop called “Speak Their Language: Effective Brand Storytelling for Social Media,” adapted live for Ford’s team. The session covered how to design content for specific platforms and algorithms without losing soul, the science behind attention and how to pass the three-second test, authenticity tactics for knowing when to script and when to show up raw, what B2C and B2B brands can learn from culture creators, and case studies across industries showing how story drives results.
Short lessons were combined with live feedback, breakout prompts, and platform-specific exercises so the learning could be applied the same day.
“Working with Matt on a brand storytelling webinar for our team was a positive experience. Matt not only possesses storytelling expertise but effectively models it while presenting. The session was very well-received, becoming one of the highest rated in our learning program. Matt was also a pleasure to work with; he was upbeat, flexible, and collaborated with us to tailor his content to fit our program and our constraints. His approach is valuable for any team looking to enhance their storytelling capabilities.”
Have a team that’s strong on broadcast and invisible on social? That’s a story problem.
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